What makes Shinju different?

A Different Kind of Japanese Whisky…

Shinju
• Shinju Japanese Whisky was born on the slopes of the sacred Mt. Fuji
• The pristine waters from its snow-capped peaks are used to create a smooth and truly magnificent spirit
• This is then rested in the finest oak barrels to deliver an exceptional whisky of the highest quality

Our Whisky
• Double distilled, with hints of honey, orange, and vanilla
• Matured in white oak barrels for a full flavour and smooth finish
• A sophisticated yet versatile flavour profile - perfect for savouring on its own or for making cocktails
• 8 year – rested in the finest oak barrels for eight years

Tasting Notes
John Barleycorn Awards
• “A silky smooth, restrained whisky with the soft touch of velvet and honey cream. Delicious and soft, it's easy to drink without thinking too hard about it.”
The Fifty Best Awards
• Nose & Palate: Caramel, toffee, honey, orange/citrus, cinnamon, spice, nutty, subtle oak, sherry.
• Finish: Toffee, orange/citrus, oak, smooth, clean/bright.
• Shinju 8-Year-Old: All of the above, but with more spicy and smoky notes, yet very smooth

Brand Positioning
• The accessible high-quality Japanese Whisky for modern consumer all over the world
• Affordable sociable luxury that should be fun for all
• All the great things about Japanese Whisky – but less formal than established brands
• Affordable & versatile – for inclusion in cocktail menus • Attracts a younger & gender-neutral consumer target

Brand Goal
• Be different -> Stand out from other Japanese Whiskies
• Be fun -> Most Japanese Whiskies are ‘serious’ with little attention paid to the younger generation
• Be desired -> A new type of Japanese Whisky for the young and adventurous